Journal
Knowing What’s Needed…
“You can’t build a strong corporation with a lot of committees and a board that has to be consulted every turn. You have to be able to make decisions on...
Knowing What’s Needed…
“You can’t build a strong corporation with a lot of committees and a board that has to be consulted every turn. You have to be able to make decisions on...
Pepsi Starts ‘I Count’ Hispanic Initiative
I thought this was very interesting. Pepsi launched a new initiative to take advantage of the 2010 Census that basically reached out to and encouraged Hispanics to share their experiences...
Pepsi Starts ‘I Count’ Hispanic Initiative
I thought this was very interesting. Pepsi launched a new initiative to take advantage of the 2010 Census that basically reached out to and encouraged Hispanics to share their experiences...
Pressure Makes Diamonds…
This may be a throwback to high school health class, but there are two types of stress: Distress and Eustress. Distress causes you to make errors, flawed decisions and plans...
Pressure Makes Diamonds…
This may be a throwback to high school health class, but there are two types of stress: Distress and Eustress. Distress causes you to make errors, flawed decisions and plans...
Daymond to appear New York radio shows this week
On Wednesday, April 14th, Daymond will be taping a Hot 97 with Angie Martinez show to discuss his new book, The Brand Within. The segment will air the next day...
Daymond to appear New York radio shows this week
On Wednesday, April 14th, Daymond will be taping a Hot 97 with Angie Martinez show to discuss his new book, The Brand Within. The segment will air the next day...
The Aspect of Trust…
Being transparent can sound like a character weakness, but think of it as this: You want people to know that you’re telling them the truth, that they can believe in...
The Aspect of Trust…
Being transparent can sound like a character weakness, but think of it as this: You want people to know that you’re telling them the truth, that they can believe in...
Brand Breakdown: Tiffany & Company
There is no secret that I love BRANDS. Every once in a while I like to do a “brand breakdown” on Twitter. The public perception toward some of the world’s...
Brand Breakdown: Tiffany & Company
There is no secret that I love BRANDS. Every once in a while I like to do a “brand breakdown” on Twitter. The public perception toward some of the world’s...
JetBlue and Spirit Airlines Battle It Out
After Spirit Airlines announced that it will start charging for carry-on luggage on Aug. 1, JetBlue used its “Blue Tales” blog to drop a line on its competitor. The blog pointed out...
JetBlue and Spirit Airlines Battle It Out
After Spirit Airlines announced that it will start charging for carry-on luggage on Aug. 1, JetBlue used its “Blue Tales” blog to drop a line on its competitor. The blog pointed out...
Making Your Potential Known…
Being able to demonstrate your quality is of the utmost importance. If you are able to, not only display your talent, but make it impossible for others to go without...
Making Your Potential Known…
Being able to demonstrate your quality is of the utmost importance. If you are able to, not only display your talent, but make it impossible for others to go without...
Apple corners the market on free PR with iPad
No matter where I look, I cannot escape Apple’s iPad. The guys at Cupertino, like they do with all their products, have created an incredible amount of buzz for this...
Apple corners the market on free PR with iPad
No matter where I look, I cannot escape Apple’s iPad. The guys at Cupertino, like they do with all their products, have created an incredible amount of buzz for this...
RIM Sells More BlackBerrys Than Ever, but It’s Not Enough
Despite having record sales, the Blackberry manufacturer RIM still did not live up to Wall Street expectations. This article discusses what could have been the problem and it seems to...
RIM Sells More BlackBerrys Than Ever, but It’s Not Enough
Despite having record sales, the Blackberry manufacturer RIM still did not live up to Wall Street expectations. This article discusses what could have been the problem and it seems to...
Becoming An Icon
“To become an icon, a brand must not only target the most advantageous contradiction in society, but also perform the right myth, and in the right manner. In mind-share and...
Becoming An Icon
“To become an icon, a brand must not only target the most advantageous contradiction in society, but also perform the right myth, and in the right manner. In mind-share and...
Olive Garden steps up Latin market outreach
This article discusses how the Olive Garden restaurant chain is bringing in Don Francisco, the famous host of a Spanish speaking variety show, to help appeal to the U.S. Hispanics....
Olive Garden steps up Latin market outreach
This article discusses how the Olive Garden restaurant chain is bringing in Don Francisco, the famous host of a Spanish speaking variety show, to help appeal to the U.S. Hispanics....
Why we NEED haters in business
In starting and ultimately running your own business, every single one of you will have to deal with haters. Those are the people that that don’t want you to succeed,...
Why we NEED haters in business
In starting and ultimately running your own business, every single one of you will have to deal with haters. Those are the people that that don’t want you to succeed,...
How troubled Heinekin seeks to change brand image
This article is an interview with Heineken’s Chief Marketing Officer, Christian McMahan. He talks about the brand’s new campaign made by the same people that made by Dos Equis “Most...
How troubled Heinekin seeks to change brand image
This article is an interview with Heineken’s Chief Marketing Officer, Christian McMahan. He talks about the brand’s new campaign made by the same people that made by Dos Equis “Most...
The best laid plans…
A lot of people come to me with business ideas, but either they don’t have a real plan or haven’t taken the time to put one together. When you are...
The best laid plans…
A lot of people come to me with business ideas, but either they don’t have a real plan or haven’t taken the time to put one together. When you are...
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