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Daymond John

The Brand Within: Paperback

The Brand Within: Paperback

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The Brand Within, the second title in "The Shark" Daymond John's best-selling Display of Power series of business, motivational and empowerment books aimed at young, would-be entrepreneurs, examines the loyal relationship companies and celebrities seek to establish with their customers and fans, along with the identifying marks consumers carry when they buy into a brand or lifestyle. Drawing on his own experiences on the cutting edge of the fashion business, as well as on his hard-won insights developed as a sought-after marketing consultant to global trendsetters and taste-makers, the author maintains that branding relationships have now seeped into every aspect of our lives. In order to survive and thrive in the marketplace consumers and aspiring professionals need to understand and nurture those relationships.

Celebrity Testimonials
The Daymond John "brand" is all about being out in front and going your own way. In The Brand Within, he gets readers thinking bout what it means to succeed in business and in life. One thing about Daymond, he takes charge, and in here, he puts his own spin on our consumer culture and challenges us to change things up. Mark Burnett, Famed Television Show Producer
What a treat it is to sit beside Daymond John on The Shark Tank! He's full of surprises, but it's no surprise that he's just as smart and funny and cutting-edge in print as he is on the set. This is a book for anyone who wants to rock their own world, the same way Daymond keeps rockin' his-and ours. Barbara Corcoran, REAL ESTATE MOGUL AND BEST-SELLING AUTHOR
The Brand Within is the ultimate hustler’s handbook, whether you’re selling records, clothes, cars or your own image! Daymond drops jewels in a simplistic way so that anybody can understand the world of Branding. The Brand Within is good money. Fabolous, Hip Hop Recording Star
AMAZING! The Brand Within is a great read! As I build the 'Kim Kardashian Brand’ I understand the importance of aligning myself with those who reflect the same elegance, beauty, fashion, and excellence as I do. Daymond helps you to realize the importance of perception and how you convey it to the world. Building your brand never stops and after reading this book you'll be inspired to keep thriving. Kim Kardashian, Model and Actress
WOW! After finishing The Brand Within, I realized even more the importance of my personal brand and how others may perceive me, when I’m not even thinking about it! The Shark lays down in detail the ways to improve your public image. This in return will improve your chances of success-true knowledge for any and all who want to make it in the game of life on their own terms. Terrence J, Movie Star and Co-Host of E! News
A must read for anyone who wants their brand to walk into the room long before they do. Kevin O'Leary, Renowned Entreprenuer and Venture Captailist
Product Details

256 Pages


Display of Power Publishing, Inc.
(April 1, 2010)







Product Dimensions

9.2 x 5.3 x 0.8 inches

Shipping Weight

14.4 ounces

About the Author

An entrepreneur in every sense of the word, Daymond John has come a long way from taking out a $100,000 mortgage on his mother’s house and moving his operation into the basement. John is CEO and Founder of FUBU, a much-celebrated global lifestyle brand, and a pioneer in the fashion industry with over $6 billion in product sales. He is an award-winning entrepreneur, and he has received over 35 awards including the Brandweek Marketer of the Year, Advertising Age Marketing 1000 Award for Outstanding Ad Campaign, and Ernst & Young’s New York Entrepreneur of the Year Award.

His marketing strategies and ability to build successful brands has made him a highly influential consultant and motivational speaker today. His marketing firm, Shark Branding, offers advice on how to effectively communicate to consumers through innovative means and connects brands with the world’s top celebrities for everything from endorsements to product extensions. John is also an author of two best-selling books, Display of Power and The Brand Within. In 2009, he joined the cast of ABC entrepreneurial business show the Shark Tank by acclaimed producer Mark Burnett. Millions of weekly viewers tune into the show as John demonstrates his marketing prowess and entrepreneurial insights.

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