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Daymond John

Display of Power: Paperback

Display of Power: Paperback

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Display of Power is the first book of the Display of Power series written by Daymond John. More than just another amazing American success story, Display of Power tells how four ordinary guys from Queens, New York, rose from street corners to corner offices and became the greatest trendsetters of our generation. He lays it all out - his secrets to success, his triumphs, and his utter failures - to show what it takes to harness and display the power that resides in us all. Part autobiography and blueprint for success, Display of Power is a purely compelling read for anyone who wants something bigger out of life. He gets to the heart of his unlikely run to the top of the fashion world, and shines compelling light on what it takes to succeed.

Celebrity Testimonials
Daymond John is a driven, visionary leader who is not afraid to take risks. This brief glimpse into his life and mind is also a look at the new generation of CEO’s. If you want to own your own business, or if you’re a veteran executive who wants to know the mindset of this changing world, Daymond walks you through it in Display of Power. A must read. Russell Simmons, Music and Fashion Mogul
Daymond John brings his signature style to the world of books, and Display of Power is a must-read for anyone wondering how a kid from Hollis, Queens, could climb to the very top rungs of the fashion industry. Montell Williams, Television Talk Show Host
This book details the amazing story of how FUBU inspired a new generation of entrepreneurs. The brand’s success reached across the globe to more than sixty countries. In Korea, FUBU is the #1 sports casual brand with over seventy stores. Daymond John’s story is an inspiration to businessmen and women worldwide. SOO KEE LEE SR., MANAGING DIRECTOR - SAMSUNG CORPORATION
Display of Power is a remarkable read for all. Daymond John's story is more than how the fashion world was turned inside out by FUBU. It's a lesson on how to overcome obstacles in life and how to unleash your latent talents to make your dreams come true. It's also a very valuable tool for the business world-from start-up companies finding their way, to large companies where policies and politics can often smother the entrepreneurial spirit. And finally, it's a story of how the crucible of life experiences formed the pathway for John to create the exceptional lifestyle brand we know as FUBU!" DON FRANCESCHINI, VICE CHAIRMAN [RET.] - SARA LEE CORPORATION
Product Details

241 Pages


Display of Power Publishing, Inc.
(February 6, 2007)







Product Dimensions

9.3 x 6.3 x 1 inches

Shipping Weight

1 Pound

About the Author

An entrepreneur in every sense of the word, Daymond John has come a long way from taking out a $100,000 mortgage on his mother’s house and moving his operation into the basement. John is CEO and Founder of FUBU, a much-celebrated global lifestyle brand, and a pioneer in the fashion industry with over $6 billion in product sales. He is an award-winning entrepreneur, and he has received over 35 awards including the Brandweek Marketer of the Year, Advertising Age Marketing 1000 Award for Outstanding Ad Campaign, and Ernst & Young’s New York Entrepreneur of the Year Award.

His marketing strategies and ability to build successful brands has made him a highly influential consultant and motivational speaker today. His marketing firm, Shark Branding, offers advice on how to effectively communicate to consumers through innovative means and connects brands with the world’s top celebrities for everything from endorsements to product extensions. John is also an author of two best-selling books, Display of Power and The Brand Within. In 2009, he joined the cast of ABC entrepreneurial business show the Shark Tank by acclaimed producer Mark Burnett. Millions of weekly viewers tune into the show as John demonstrates his marketing prowess and entrepreneurial insights.

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