Daymond John & Audible Partner for Audio Original Content Multi-Project & First Look Deal

Los Angeles, CA and Newark, NY - February 2, 2021 - Daymond John is partnering with Audible on a series of new story-telling experiences to provide direct, accessible guidance for aspiring entrepreneurs to unlock their potential and fulfill their lives’ aspirations. 

In partnering with the world’s largest producer and provider of audiobooks, John will create and curate exciting new Audible Originals projects exclusively for the platform with the first of the offerings to be released in early 2021.

The relationship came together through Daymond and Audible’s mutual interest in using innovation and experimenting within new content forms to demonstrate that the Black voice should be amplified as much as its counterparts. Daymond intends these Audible Originals to uplift, educate, and inspire their listeners in an entertaining and easy to follow manner.

Daymond stated: “By partnering with Audible, we can create a unique auditory experience that expands the accessibility of the knowledge woven throughout the Originals. My overarching goal is always to share what I’ve learned throughout my own experiences - even and especially the adversity and failures - to as wide of an audience as possible in the hopes that I can provide a better path for those taking their own entrepreneurial journey...  Audible is a  true innovator in the audio space and the ideal partner for carrying these messages.”.

“Audible already has an incredibly successful partnership with Daymond John as the audiobook publisher for his bestselling titles including Power of Broke, Rise and Grind, and Powershift and we look forward to partnering with him to produce new content for Audible Originals.” - Audible

Over the past 5 years, John has worked tirelessly to expand his brand beyond Shark Tank and FUBU. In 2015 he was named an Ambassador for Global Entrepreneurship under President Obama and traveled the country and abroad to help teach and grow the fundamentals of entrepreneurship. 

Committed to education in financial literacy, Daymond created Daymond on Demand, a virtual interactive curriculum designed to teach both aspiring and seasoned entrepreneurs the ins and outs of small business leadership that he bases his own approach on. He has extended his message beyond the curriculum to also include two New York Times bestselling books (Power of Broke and Rise and Grind), and released Powershift this past March where he spoke to titans of industry about their pivot to enhance their standing in business and in life.Most recently, Daymond curated the first ever Black Entrepreneurs Day, a virtual event that took in over 7-million viewers featuring conversations with A List celebrities, entertainers, athletes, and business icons. In doing so, Daymond was able to call upon his best network of blue chip brands to stand with him on this initiative highlighted by the event being presented by Chase for Business with supporting sponsorship coming from The General Insurance, Pepsi Co, UPS, Intuit/Quickbooks, Robinhood, and more. 


Daymond John is the founder and CEO of FUBU, a celebrated global lifestyle brand with over $6 billion in sales. Starring in Emmy Award-winning ABC series Shark Tank and author of multiple New York Times bestsellers,  Daymond is among the country’s most visible and respected entrepreneurs. Daymond is the CEO of The Shark Group, a premier consulting firm with a variety of reputable clients and partnerships with esteemed companies like Chase for Business, AARP, and Shopify. The combination of his rags-to-riches motivational story and unwavering determination creates an inspirational lesson, and the skill in which he shares that story has secured his position as a top speaker and motivator across the globe. Daymond can be reached on all major social media platforms at @TheSharkDaymond. 

Audible, Inc., an, Inc. subsidiary (NASDAQ:AMZN), is the leading provider of premium digital spoken audio content, offering customers a new way to enhance and enrich their lives every day. Audible content includes more than 475,000 audio programs from leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, and business information providers. 

The Shark Group’s team of expert communicators, strategic analysts, and creative heavyweights excels in propelling brands into the fabric of pop culture. Founded by award winning entrepreneur Daymond John, the agency’s culture is deeply rooted in thinking like entrepreneurs to create value for its partners and clients. Some of its clients include Chase, Shopify, T-Mobile, AARP, Daymond John, Carlos Santana, Catherine Zeta-Jones and many others. Learn more at

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