Back when I was sewing FUBU hats in my mom’s living room, I didn’t have a marketing budget. I didn’t even know what a “marketing funnel” was. What I did know was that if I wanted people to pay attention to my product, I had to be creative. I had to make noise. So I started hustling—giving gear to artists, hand-making clothes people hadn’t seen before, and finding ways to make the brand feel bigger than it was. That creativity is what got FUBU off the ground. Not money. Not ads. Just straight hustle and great storytelling.
Fast forward to today, and I’ve sat through thousands of pitches on Shark Tank. And you know what most people forget? Those pitches are ads. They’re ads for their product. For themselves. For their business. And the ones that actually break through? They’re creative. They’re entertaining. They make you feel something. I still remember the guy who showed up in a full-body bacon suit or the one who rapped his entire pitch like it was a music video. Now, did I invest in all of those? Not always. But they got my attention. And in business, attention is the starting line.
Now apply that same thinking to your digital ads. When you run an ad on Meta—whether it’s Instagram, Facebook, or wherever—think of it like your own personal Shark Tank pitch. You’ve got a few seconds to stop the scroll and sell the value of your product. That’s it. If your ad isn’t entertaining, creative, or clear, you’re out. No deal.
The problem most business owners have? They don’t have a sales problem. They have a creative problem. They’re running bland ads with blurry product photos and boring copy, hoping someone will click. That’s not marketing. That’s wishful thinking.
I’ve seen too many great products fail because their ads didn’t work. Not because the product was bad, but because the ad didn’t show people why it mattered. And let’s be honest—you don’t have time or money to waste testing creatives that flop.
That’s why I’m giving you access to Daymond John Online’s Done-For-You Ads Program, a complete, expert-built system designed to help entrepreneurs like you scale fast. You’ll get proven ad templates, creative strategies, and ready-to-go assets designed by the same kind of experts who normally charge thousands.
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If you’re serious about growing your business, stop thinking like a small brand and start thinking like a showstopper. Because in today’s world, the ad is the pitch. And creative is the closer.
