In a recent interview with Yahoo Finance, Daymond John reiterated his long-held belief that community—not just product or price—is what builds enduring brands. The conversation, titled “Community is a new currency,” explores how Daymond John’s signature approach with FUBU and his investment work continues to emphasize people and culture over quick transactions.
During the interview, Daymond John reflected on FUBU’s humble origin in Queens during the 1990s, when he and his team hustled to get the brand off the ground. He noted that early on, building a loyal base meant more than selling T-shirts—it meant connecting with a community that believed in the brand’s story and identity.
Daymond John pointed out that today’s entrepreneurs must adapt this mindset to a rapidly changing world. With evolving market demands and economic pressures, he argued that brands need to strengthen relationships with their audience, ensuring authenticity and shared values rather than chasing trends.
The interview also touched on the broader economic environment: small businesses face challenges such as tariff pressures and a tightening labor market. Daymond John encouraged founders to stay nimble—prioritizing community engagement, transparent communication, and customer loyalty as key buffers against external headwinds.
Through his remarks, Daymond John reaffirms that the future of business rests not just on what you sell—but on who you serve, and how deeply your brand resonates with people.
