Building a Consistent Brand Across Every Market

Have you ever seen two brands side-by-side and one looks polished and the other looks thrown together? Which one would you buy from? Your brand’s consistency matters. 

When I started FUBU, we didn’t have big budgets or fancy tools. What we did have was a consistent message: For Us, By Us. 

Anytime someone saw our tag, our logo, or our ad, they knew it came from us and that type of consistency is what built trust in our community…. But in today’s world, the game is a whole new level.

If you’re out there trying to build a brand, you’re not just building it in one city. You’ve got multiple markets, different channels, different teams, maybe even different time-zones. The one thing that stays the same is your brand.

If your content doesn’t feel like “you” then your audience will pick up on it quickly. That’s why I’ve partnered with Adobe Express to help brands keep the voice that they’ve built and extend it for bigger markets.

Adobe Express gives you the power to:

  • Keep designs consistent with branded templates

  • Customize content for different markets in seconds

  • Collaborate with your team in real time, no matter where they are

  • Stay on-brand across every channel, every city, every campaign

If you’re ready to keep your voice strong as your brand grows, lean into tools that let you move fast and stay true.

👉 Try Adobe Express at https://adobe.ly/learnmoreq4

#AdobeExpressPartner

 

Back to blog
1 of 3