Daymond John on the Power of “Selling the Future” to Drive Innovation

In a recent feature from SUCCESS Magazine, Daymond John shared how visionary thinking fuels business innovation and long-term growth.

Speaking alongside Brandon Sawalich, CEO of Starkey, at SXSW, Daymond explored how challenging convention leads to meaningful breakthroughs. Their conversation centered on one key idea: progress comes from refusing to accept “that’s the way we’ve always done it.”

Daymond emphasized that innovation begins when leaders embrace discomfort. “If there’s one thing that kills innovation faster than anything else, it’s comfort,” he said. He encouraged entrepreneurs to look beyond the immediate product and focus on the larger impact of their ideas.

“It’s not just about what we’re selling today,” Daymond explained. “It’s about seeing what our product means for tomorrow.” That forward-looking mindset, he noted, is what separates companies that adapt from those that fade away.

Through his message, Daymond continues to challenge business leaders to think bigger, act bolder, and build with purpose. His call to “challenge your ‘because’” serves as a reminder that lasting innovation starts with asking the right questions.

Read the full story on SUCCESS.com.

Back to blog
1 of 3