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The Power of Your Why and How to Find It

The end of the year is the perfect time to tell your friends and family why you’re thankful for them... A time to reflect on what you’re grateful for and what you’ve been able to accomplish. Right? Wrong. (Well, kind of).

Of course, you should take this time to make those that you care about feel appreciated and loved, but you also don’t want to let the most important, influential person in your life feel abandoned - you

That’s why I recently challenged my Powershift Ambassadors to flip the script to help them establish their "why". How? By asking their friends, family, and colleagues what it is about them that their loved ones are thankful for. It might sound weird, but hear me out: when you find out why people are thankful for you, you can start putting together the puzzle pieces that make up your "why"

Now, if you’ve been following me for a while, this concept shouldn’t be new to you, but for those wondering what the heck I am talking about, let me break it down for you.

Your "why":
- is totally personal to you
- is what gets you out of bed in the morning
- pushes you to reach your goals
- drives every action that you take
- is what’s always in the back of your mind motivating you to push through the hard times 
- is the deeper meaning behind your goals

Your "why" isn't to make money...it's to support your family. Your "why" isn't to be your own boss ...it's to have the flexibility to be there for the important family events. You get the point.

Establishing exactly what that "why" is, makes it that much easier to achieve your goals because it makes it clear why you are striving towards those goals and can set a blueprint for how you can accomplish them.

As you’ll learn in my upcoming book, Powershift, it took a comment from a friend of mine to get me to see with total clarity what my "why" is, so I knew I had to create that opportunity for you, too. Sometimes all you need is a friend telling you they’re grateful for how funny you are to make it click that your "whyis to entertain others and keep them happy. 

My Powershift Ambassadors took to our Facebook group to describe their experience with the challenge, and I included one of my favorite reflections below. But before you get to those, I want to extend the challenge to you too


I am challenging you to find your "why"!


Here's how: ask your friends and family why they’re thankful for you.
 I know it might be a bit uncomfortable to do but tell them that this exercise will help you realize your true path in life. And don’t forget to be prepared to explain why you’re thankful for them, too. 

I’d love to hear your "why"! Shoot me an email at daymond@daymondjohn.com and let me know how this challenge worked out for you!

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