How troubled Heinekin seeks to change brand image

This article is an interview with Heineken’s Chief Marketing Officer, Christian McMahan. He talks about the brand’s new campaign made by the same people that made by Dos Equis “Most Interesting Man in the World” campaign. The once famous brand of Heineken (and its sub brands like Heineken Light) has taken a hit recently and is currently trying to raise its profile through these commercials that identify Heineken drinkers as a “social all-star who doesn’t play it safe”.


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