Rise and Grind with Michael Parrella
Gym Developer, Marketing Beast, Opportunity Creator
Michael founded iLoveKickboxing in 2009, when he developed a unique kickboxing program that spread like wildfire through his community. In the first two years alone, his iLoveKickboxing fitness franchise had generated over 100k enrollments alone. He engineered incredible marketing and operational systems that helped the program flourish, but the interesting turn happened when he introduced those same systems to other fitness and martial arts centers around the country. They too saw remarkable results, and iLoveKickboxing grew, eventually becoming the titan it is today. Michael has keen insight into the fitness industry and where it’s headed, and he continually steers iLoveKickboxing in a direction that keeps it ahead of the curve.
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