POWERSHIFT Book

What is PowerShift?

In POWERSHIFT: Transform Any Situation, Close Any Deal, and Achieve Any Outcome, Daymond John walks readers through his tried and true process of 1) Building Influence, 2) Negotiating, and 3) Nurturing Relationships. Along with instances from his personal life and career in which he invoked this process, he draws on the experiences of the people who have been able to truly break the mold of how to achieve success within their respective fields. These concrete examples of how anyone can implement the three steps to identify their goals and achieve them will teach readers exactly how to test out the process themselves on their own paths to success.


To Daymond, the powershift principle speaks to our willingness to embrace the changes that confront us in our personal and professional lives. Further, it reminds us that we can always recapture a sense of power and command, at work or at play, as long as we recognize that our ability to influence an outcome comes from our ability to build influence, our negotiating skills, and our dedication to nurturing and sustaining our relationships.

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