Hey Future Sharks!
Understanding social media is a huge part of being a business owner and leveraging social media for your business can be intimidating. Most people see social media platforms as a way to broadcast a message to potentially millions of people at a time. And while that’s true, it’s only a half-truth.
In reality, social media has so much more power in it when you take full advantage of the platforms with a strong SOCIAL engagement strategy.
You might be thinking, “why did he capitalize the word social?”. Social media is social. Many businesses forget that social media requires back and forth. It’s not a one-way communication.
Customer engagement is key to any business on social media. Some of the ways you can engage with customers could be:
- Replying to comments
- Replying to posts about your business
- Hosting Q&A’s
- Conducting polls and surveys
- Hosting contests and giveaways
Another thing to consider is that you shouldn’t just post and go. Don’t stay on your page... engage with other people! Comment on a post as your business. Look at hashtags related to your business and engage with people on the Top and Recent posts. This is a great way to get some organic traffic because these people are already motivated engagers in your niche.
Another important thing in growing your page is WHAT you post. Your recent posts are the most important because those are what people see when you drive them to your profile. They’re front and center. They’re the equivalent of the front door to your business or the homepage of your website. These front 3-6 posts are what people will look at most frequently rather than scrolling through your long history of posts. These posts need to tell your customer “My page is a great fit for you because I post about things you like and value”.
You can leverage your most recent posts based on what you’re doing. It’s what my team and I do and it’s very effective! For instance, if I’m about to go on a female-centric show like The View, my team might have a post in my most recent social posts about, for instance, how my mom inspires me. If I’m going to be a guest on a sports show, maybe my team will post something I’ve done with a big athlete or a motivational quote from a sports figure to inspire my followers.
So you might be wondering, “Cool. Daymond gets a ton of press and does this tactic. I’m a small business owner and don’t get the same press opportunities. This doesn’t help me”. This tactic WILL help you. Maybe you’re going to be at a tradeshow and your most recent posts emphasize some important features about your product or service that are harder to explain in a conversation. Maybe you’re hosting a charity drive at your store, your most recent posts can highlight your Why for the event (Check out My Blog on Finding Your Why).
Ok, so you’ve got an engaging and optimized profile, but who is your target audience? Figure out who is engaging with your posts the most and ask:
- What else do they engage with?
- Who are they?
- What drives them?
- What are they like?
- Who do they follow?
- Who follows them?
When you can answer these questions, you can create target profiles. For example, target profiles for a fitness apparel business might be:
- Highly Knowledgeable on Sports
- Motivated by Increased Performance
- Instagram User
- Likes Athleisure Wear
- Works Out Often
- Also Interacts with Fitness Influencers
- Motivated by Gym Progress / Gains
In all, make sure you:
- Engage with Your Customers
- Know Your Who Your Customer Are
- Make Sure You Post Often & Relevant To Your Activity
This was just a small glimpse into the social media secrets I am teaching in my new webinar that just launched. Sign up and watch it here before this training goes back in the vault.