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The 6 Keys to My Success

One of the things I am most passionate about is sharing my favorite tools and resources with you. 

Whether it’s the books I read, the knowledge I’ve gained along the way, the podcasts I listen to or the articles that get me thinking, I love sharing anything that will help you take your business and life to the next level. When I was first starting out in business, I wish I could have had someone doing the same for me.

Something people always ask me is, “What are the keys to your success?”

There are a lot of factors that lead to success, but it is my belief that your thoughts and habits directly dictate your success.

Today I am going to break it down into 6 crucial (yet overlooked!) thoughts and habits that have been a part of my routine for years – from back in the FUBU days until today.

The 6 Keys to My Success:

1 Set a Goal - You’ve got to know what you are working towards. You can’t hit a target you can’t see. Set both realistic goals you know you can accomplish within the next 6 months and bigger goals that may take you a few years.

2 Do Your Homework - Know. Your. Stuff. Every successful business owner knows their business, their customers, their competitors and their industry like the back of their hand.

3 Adore What You Do - One way to avoid burnout is to really like what you are spending your time on. Money won’t always be flowing through the door. During those times, loving what you do will keep you going. A successful entrepreneur (or intrapreneur!) is passionate about what they are doing above all else.

4 Remember, You are the Brand - You are the only one who can make it happen and no one else is going to do it for you. Be the best representation of you and your brand at all times. Don’t overlook the importance of personal branding!

5 Do the Hard Work and Keep Swimming - You have to be relentless and willing to keep moving forward despite setbacks and hard times. I have been told “no” countless times throughout my career. The difference is that I didn’t let it deter me. When I got kicked down, I always made sure to learn from the mistakes and get back up stronger than ever.

6 Get a Mentor - Now listen, you don’t need a mentor that’s a “Shark.” You can find a family friend or community member running a successful business who is willing to share their expertise and experiences with you.

7 (BONUS!) - Don’t Procrastinate - Procrastination is the enemy of success. It can kill your business before it has a chance to even launch, but it doesn’t have to be that way. Want to know how I stay focused?

1. Break big tasks up into smaller pieces
2. Do the most pleasing part of the thing you don’t want to do
3. Focus on your “why.”


I live by these every day and am challenging you to do the same.

BONUS #2: Getting advice from others can be great! But remember, not all advice is good advice. Check out this video to learn about the worst advice I’ve ever received and drop me a comment about what you think.


At the end of the day, the key to success is establishing daily routines and habits that will keep you motivated and keep your mind focused.

Here’s to your success!
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