Not doing this ONE thing is costing you money

Are you ready to Powershift your Week? In this week’s video, I explain the power of video content, chat with a fan about communication, and give you a challenge that will take your company to the next level! 

This “Powershift Your Week” is presented by T-Mobile® for Business. Here’s a recap: 

Did You Know: According to HubSpot, video is the #1 form of media used in content strategy, overtaking blogs and infographics. You need to be producing video content for your business if you want to keep up with your competitors. FUBU started to become well known before it had even left my basement. Why? Because I knew the power of video content even then! When it comes to filming, don’t overthink it. Just have fun and be yourself.

Motivation Mix: Check out today’s song, Master Blaster by Stevie Wonder - You can find it on the Powershift Your Week Motivation Mix on Spotify  →

T-Mobile For Business Fan Q&A: I spoke with Cliff, executive VP at HHI Corporation, about the mobile triage units he’s building specifically for COVID-19. These units are portable shelters filled with patient wings, beds, nurses stations and more to combat the overflow in hospitals. We talked about the best ways for Cliff to sell his products, and how communication is key to success in every industry, even technical ones.

Check out HHI Corporation on Instagram →
Visit their website →

Challenge of the Week: I want you to create some video content for your business this week! Experiment with different types: user-generated content, testimonials, conversational videos like Powershift Your Week, and anything else you think will elevate your brand. The best way to get started is to just start.

I hope today’s fact, song, live Q&A and challenge give you some insight into how to connect and engage with your audience on a personal level!

Don’t Forget: I’m going live on Instagram every Monday at 1pm EST for Powershift Your Week - Presented by T-Mobile for Business. Head over to my instagram and turn on notifications so you never miss a live! Here’s how to do it:

  1. Go to
  2. Tap Following, Notifications
  3. Select “IGTV and “Live Videos” 

PLUS, be sure you head to over to my sponsor and take advantage of all of the amazing resources they have for Small Business Owners.


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