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How Money Really Works - A Letter from Daymond John

Have you ever felt like you didn’t really know how money works? I know I have

…and it’s defeating and frustrating.

I don’t want my 6 year old or the future generations to struggle with making, saving or spending money. So I’m releasing my first ever children’s book, Little Daymond Learns to Earn!

As parents, educators, and guardians it is important that we start teaching financial literacy at a younger age. Being all three of these, I can say this is something I’m very passionate about. Why? Because:

  • 74% of teens don’t feel confident about their financial education (source)
  • 83% of American parents wish they learned more about finances growing up…and 13% said their parents didn’t discuss money with them at all (source)
  • 59% of those parents find it uncomfortable to discuss money, with 32% of them not even feeling comfortable discussing this money with their own children (source)
  • 82% of American parents are seeking out resources to help promote financial literacy with their children (source)


And I could go on about the unfortunate statistics related to the state of financial intelligence in children today, but what it
really comes down to is I’m a dad who wants to set my daughter up for success.

Trust me, I know that the concept of “financial intelligence” or “financial literacy” can be intimidating, even for adults. But really those are both just fancy terms for being able to put your money to work for you and not the other way around. One quote you’ve likely heard me share is that money can be a great servant but is also a horrible master. 

Too many of us only begin to educate ourselves on money when it’s controlling us. From 18 year olds being pressured to take out college loans that they have no understanding of how to efficiently pay down to senior citizens not knowing how to intelligently use their savings or 401K all the way back down to the little kids down the block who want to buy a new toy but have no idea where money comes from. The bottom line is that there’s no one who couldn’t use a basic knowledge of how money works.

I created Little Daymond Learns to Earn to be that basic knowledge of money.

This story uses easy-to-follow plot lines and highlights themes like teamwork and creativity to teach young children the basis of starting a business to earn money, complete with an illustrated guide to become a little entrepreneur and simplified breakdowns of the different ways to use money.

I’m personally using Little Daymond and his friends to kick start my own little Minka’s financial education, and I can’t wait to see how you’re able to create a core financial intelligence within the kids in your own lives.

Pre-order your copy today, and let’s raise a generation who will rewrite the statistics and put their money to work for them.

Daymond John

Per-order here: https://dj.daymondjohn.com/littledaymond1

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