Several different questions are asked; In regards to gaining exposure, social networking is probably the best way. You get the purest response from people who do not know you. Putting product into stores so that actual consumers, that do not have any interest just you, go in and pick up your product, solely. After this point, you then move towards making small sales, and when you get up to a sales point where you can show growth and steady revenue income on a small level, you then go after investors, depending on your needs. Most times, investors are not the most important thing, it’s the strategic investor. The person who can not only give u capitol, but someone who understands all aspects of the business.