“To become an icon, a brand must not only target the most advantageous contradiction in society, but also perform the right myth, and in the right manner. In mind-share and emotional branding, storytelling is left to creatives as an executional issue.” — How Brands Become Icons by Douglas B. Holt
Being able to control opinion of your brand, your product and yourself is a key part of being successful. Influencing the way people interpret what you do and making it accessible to as large an audience as possible is essential in expanding your business. If you think that you are being seen as someone without ambition then you’re not trying to craft a perception.
What are you doing to turn your brand into an Icon?
