We all know by now that recognizing the importance of Social Media is an absolute must. But just using Facebook and Twitter regularly is not enough. You have to be sure that you are utilizing the media to push a message. The majority of tweets written by the average person are completely inconsequential. It’s up to you to make sure you are broadcasting yourself and your brand above the tens of thousands of pointless shouts. When it comes to reach vs. cost, there is no more effective means to get the message out than by social networking. But it’s a matter of persistence and originality that lift people out of the clamor.
When you started to see the bigger, older companies like Ford and GE using the same strategies as the newer, younger companies like Google and Apple… you know something is up. They have the idea to use the tools, but what are they creating with them?