“Down any road, there’s always a left or a right turn. You just can’t see it from the starting line” – Robert Greenberg, CEO of Sketchers
If you can anticipate that there will be difficulty in your business then you will be able to overcome a roadblock that much faster. A
boxer taking an out of nowhere haymaker will go down, but the prepared fighter can roll with the punches.
In the context of business; a well rounded and sound business plan will be able to accommodate those “out of the blue” dilemmas much better than one that never considered the possibility of an economic downturn, a strike or a natural disaster.
Are you prepared for all of the possible scenarios that could affect your business? If so, how?
