There are many examples of people who have been successfully branded in a way to become synonymous with their products, lifestyles or movements. People like Bruce Lee and Evel Kneival have become culturally iconic personalities. There are many people who have transcended being a “celebrity” to becoming a figure for a movement; Martin Luther King Jr., Che Guevara, Bob Marley, etc etc…
I talk about this in my book, but these are just a few examples of people that have become their own brands. It doesn’t always happen over night (or while you are alive). It’s a process that takes place out of your hands, and it begins when you become larger than life in a way.
