End Malaria through Inspirational Essays

It feels good to be a part of something that helps others in need.

About two months ago Seth Godin, Gary Vaynerchuk, Nilofer Merchant, Scott Case, and I (among other marketing and business experts) collectively produced a book called End Malaria that raised over $250,000 in sales and sponsorships for Malaria No More.

End Malaria hit the No.1 spot for best selling business book within 24 hours of its release on Amazon worldwide (Amazon.com, Amazon.ca and Amazon.co.uk); all essays in the book share a desire to inspire readers to look within themselves for solutions to their everyday dilemmas and for motivation to realize their desires. Here’s my essay in End Malaria:

Living the Brand


I remember walking around the streets of Hollis, Queens, as a little boy and feeling a new sort of energy in the community. Many people will tell you that energy came from the emergence of this new music genre called hip-hop, but it goes much further than that. You see, when Hollis natives like Russell Simmons, the members of Salt-N-Pepa (Cheryl James, Sandy Denton, and Deidra “Dee Dee” Roper), and LL Cool J became superstars, their fans didn’t idolize them for only their music. There was an obsession among millions of people, including myself, who admired how these rappers walked, talked, and most important, dressed.

That energy was less about a new type of music and more about the birth of a new lifestyle. Read more.

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