Shark Bites – Week of April 28, 2014

We get interesting information everyday from reading articles in newspapers, blogs, company websites and even from conversations we overhear or have ourselves. Shark Bites is an entry post where I share recent articles, events and conversations with you. Feel free to comment at the very bottom of each post while indulging yourselves with new information. You’ll find that a bit of information a day will go a long way.

Wireless electricity? It’s here

“We’re going to transfer power without any kind of wires,” says Dr Hall, now Chief Technology Officer at WiTricity, a startup developing wireless “resonance” technology.

Link to full article: http://www.cnn.com/2014/03/14/tech/innovation/wireless-electricity/index.html?iid=article_sidebar

Ten types of images to boost your social media engagement

The article gives insight on the ten kinds of pictures that can increase your brand’s social media engagement.

Link to full article: http://mashable.com/2014/04/24/social-media-images/

Experiential marketing claws its way into your heart at purinas cat cafe

The Cat Cafe pop up shop in New York City opened by Purina, and running through April 27, is promoting the brand’s “28-day challenge.” (Feed your cat Purina One for 28 days, and the brand promises you a friskier, healthier, softer-furred feline).

Link to full article: http://www.fastcocreate.com/3029697/experiential-marketing-claws-its-way-into-your-heart-at-purinas-cat-cafe

This Startup Aims to be the Tesla of Matresses 

A startup called Casper saw the $13 billion mattress industry as one in need of a serious reawakening. Casper will vend a single mattress model — available in six standard sizes — directly to consumers online at CasperSleep.com. Prices are a third of those at Sleepy’s or competing department stores, the company said. A twin bed sells for $500, for instance, while a California King will run $950.

Link to full article: http://www.entrepreneur.com/article/233309

Will This App Fundamentally Change the Way We Take Photos?

Computer vision – which, in a nutshell, teaches machines how to adopt human vision – is most commonly used by military equipment and robots to analyze and understand images by scanning them for data.

Noah Heller, co-founder and CEO of Seattle-based Vhoto, is today launching an app for the iPhone and iPad that will use this exact same technology to satisfy the everday consumer’s needs for the perfect selfie or family picture. The app is free through the App Store in the U.S. and worldwide. 

Link to full article: http://www.entrepreneur.com/article/233544

 

 

 

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