Shark Bites – Week of May 5, 2014

We get interesting information everyday from reading articles in newspapers, blogs, company websites and even from conversations we overhear or have ourselves. Shark Bites is an entry post where I share recent articles, events and conversations with you. Feel free to comment at the very bottom of each post while indulging yourselves with new information. You’ll find that a bit of information a day will go a long way.

A smarter light bulb that mimics the setting sun

The new, smarter light bulb called the Drift by Saffron needs only the most domestic of tools to operate: your light switch. Flick the switch on and the LED light bulb will glow like any bulb you know. Flip the switch on twice, and you enter Midnight Mode, which gradually dims the light over the course of 37 minutes to lull you to sleep like a setting sun. Flip the switch three times, and you enter Moonlight Mode, which slowly dims the bulb but stops at a faint glow to serve as a nightlight.

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Start ups aims to solve California’s water woes

Indiana-based PrecisionHawk uses small plane-like drones that a farmer can toss into the air and survey their field with. Some 15 plug-and-play sensors monitor the land. More important than the drone is the data it collects. Using the different sensors, farmers can pinpoint the type of problems they see on their field, such as low nitrogen levels.

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Patent shows that Microsoft has been planning a smartwatch for 2 years

The patent, which Microsoft filed in 2012 but was granted this week, is clearly for a kind of smartwatch. The accompanying diagrams and description reveal it will be a sensor-laden device capable of measuring a “biometric parameter” (i.e., heart rate). The illustration shows the watch displaying a simple interface for a generic fitness app that measures distance traveled.

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Case study of ten ad campaigns that went viral through word of mouth

Smart, savvy companies of all sizes are still exploding into the mainstream consciousness by creating campaigns that compel consumers to share content with their social graphs. Some campaigns are hilarious; others are heartbreaking. Emotion drives sharing.

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How a 3-D Printer Called ‘Mink’ Could Completely Makeover the $55 Billion Beauty Industry

Accordingly, Choi constructed Mink — a proprietary 3-D printer that allows users to select any color on the internet and print it into an eye shadow pod.

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