It isn’t very often that a book has the power to save a life. Yes, good books can improve lives, shape lives, even change lives. But when was the last time a book literally helped save a life?
We’re doing this by giving $20 from the purchase of each copy of End Malaria to Malaria No More to send a mosquito net to a family in need and to support life-saving work in the fight against malaria.
This is what Blackberry’s stock looks like; it has declined drastically over the past two years, and Research in Motion RIM just announced that it would no longer go after the consumer market for its Blackberry phones. Instead it’s going to focus on just corporate.
Here’s Apple’s over the same period of time:
It was a packed house at N’DIGO Magazine’s Business Breakfast. .. This is what you see when you’re on standby backstage right before you sit in the hot seat where every person in the room listens to every word you say, judging your every word for the next hour.
As you’re waiting to be introduced, you take a good look at your crowd and you naturally think, “Most of the people in the crowd are here to be inspired by me and show me love. Several are here to get to know me; maybe a few of those people hate hate me, or even worse—plotting to destroy me!” At least that’s what I am told by some entrepreneurs I consult. Understandably, the pressure of public speaking can sometimes lead your thoughts elsewhere!
When the great comedian Chris Rock grabbed his suit and said, “I’m wearing FUBU,” people laughed and felt the need to share their thoughts on his FUBU statement—it even became a trending topic on Twitter alongside The Oscars! Considering that 39.3 million people were watching, it doesn’t surprise me … that’s millions of dollars worth of advertising directed towards the FUBU brand.
It’s not the first time something like this happens. With other famous product integrations in the past that you hear about in interviews and articles, the LL Cool J GAP Commercial FUBU stays on the map at a larger scale. GAP’s $30 million ad was a major guerilla marketing tactic; after pulling the commercial and firing employees who overlooked the white on white FUBU hat and “for us, by us on the low” rhyme, GAP re-aired the commercial for double the cost. Why? Because even with an ad that is considered the biggest coup in advertising history, the ad worked to GAP’s advantage: GAP was able to tap into African-American and Latino consumers, and that increased their sales dramatically.
