Daymond John had never given much consideration to NASCAR as a delivery system for his marketing/branding/entrepreneurial ambitions. Some of his clients enjoy it, and the stock car series does well in its own realm, the 44-year-old founder and CEO of the FUBU clothing line and a personality on the “Shark Tank” reality show said. But John’s empire is built on thumping bass, and the cultivation of youth and cool. He didn’t know if NASCAR fit.
A year later, John is helping market the 2012 ARCA Rookie of the Year in his first full Nationwide season with RAB Racing. If he continues to progress both as a driver and a pitchman, John said, prospects are bright for their individual and collaborative ambitions.
For both, becoming the next big thing for a 20-something demographic that has milled away from NASCAR in recent years could be lucrative. “That’s what I see; I see there’s room for real growth there,” John said. Read the full article at ESPN.