The National Football League is fully aware of the power of second-screen technology. It’s also fully aware of its own strength. What it didn’t announce were new digital partnerships — because there aren’t any.
Daymond John of New York’s Shark Branding and ABC’s “Shark Tank,” told me: “Having this autonomy is great for the NFL. The reason any company creates partnerships is because they don’t have the knowledge to properly execute and they don’t have the means to get their product or service out to the people. With the media landscape changing dramatically, the cost to create content has dropped significantly and the distribution through computers, tablets, and smart phones removes the need for a middle man.”