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Apple corners the market on free PR with iPad

No matter where I look, I cannot escape Apple’s iPad. The guys at Cupertino, like they do with all their products, have created an incredible amount of buzz for this new device. They have mastered the concept of free publicity by allowing TV shows to use their device on air without paying for the screen time. Modern Family also had an episode where the Dad wanted an iPad for his birthday.  Apple has created a domino effect where every news outlet must be talking about the iPad because all of their competitors are talking about it! Pure genius.

Click on the links below to see for yourself.

iPad on Colbert Report

iPad on Letterman

iPad on Modern Family

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