Being transparent can sound like a character weakness, but think of it as this: You want people to know that you’re telling them the truth, that they can believe in you and most importantly, that they can depend on you. After someone realizes that they can rely on you it’s just a matter of maintaining that relationship with hard work.
At the same time it is just as important to know when you must break away from lines of thought, or business plans that you know will not portray you in anything but a flattering light. You have to know this as you represent your product.
Are you representing your product the right way?