Shark Bites – Week of July 11, 2011

We get interesting information everyday from reading articles in newspapers, blogs, company websites and even from conversations we overhear or have ourselves. Shark Bits is an entry post where I share my thoughts on recent articles, events and conversations. Feel free to comment at the very bottom of each post while indulging yourselves with new information.. you’ll find that a bit of information a day will go a long way.

Perrier Returns to the Airwaves

Perrier is currently resting in the beginning stages of the “Lifestyle” phase as they try to re-brand their product to a younger demographic. The brand is promoting a new online campaign called “Le Club Perrier where it promotes itself as “the first interactive YouTube experience that gets sexier, steamier, and wilder as the number of viewers goes up.” Right when you think you’re going to see some skin the tag line “Can you handle the heat?” appears on the screen. What a tease!

» Read more about the Perrier article on

IKEA Business Cards

Fast Company wrote up a good article about your business cards being a billboard for your brand and how IKEA has covered every corner when it comes to living up to its brand and what it stands for. IKEA’s business cards literally says NAME….….. EMAIL……. PHONE……….. with the company’s logo. It’s another way of reinforcing its Do-It-Yourself lifestyle.

» Read more about the IKEA brand on FastCompany

The ‘Spike Lee’ Brand

“I can’t define [my brand],” he told the audience. “But I knew early on, I’d have to create some kind of persona behind my name because companies weren’t going to spend millions of dollars to promote my films. . . . Do the Right Thing opened same day as Batman . . . We can’t take out full page ads in The New York Times the same day Batman opens . . . so we had to do other stuff.”

Personal branding is crucial, especially in the entertainment world. It can either make you or break you. In Spike’s case, it allowed him to do some cross branding with NIKE. After receiving a call from a big time advertising agency Wieden + Kennedy post the release of his first feature film She Gotta Have It, Spike was paired with NIKE to direct TV commercials. What resulted was a series of iconic ads that helped propel both brand NIKE and brand Spike to the forefront of American pop culture. That said, congratulations on receiving the lifetime achievement award for your work in marketing!

» Read more about the Spike Lee Brand on AdWeek

Facebook’s ‘Add Your Business’

You would think that people have gotten the hang of Facebook, but that’s the case if you’re someone who spends a lot of time keeping up with the changes. For some business owners, a lot of their time isn’t spent on the social network so they have a hard time navigating through to find a simple solution in taking advantage of this free advertising space. Good thing Mashable provided a screen shot step-by-step process!

We recently posted one for Shark Branding. Have you claimed your business?

» Read about claiming your Facebook business page on Mashable

Five Signs that You’re Liked on Twitter

This article is pretty fun. Do you think it holds water?

  1. People randomly thank you for things you forgot you did
    To everyone who has thanked me, you’re welcome!
  2. When you change your avatar, people get angry
    Maybe I should do a test run and change my avatar…
  3. People recommend following you when it’s not Friday
    There are many of you out there who continue to recommend me to your followers. Here is a collective “Thank you,” for all your mentions.
  4. Even when you’re annoying, people continue to follow you
    Rise & Grind!
  5. People listen to you

» Read more on @TremendousNews’ blog about this

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