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You are the brand! Not the product.

I have a software company and I consistently develop product that kills the big guys. Just because their brands are known and mine is not, they get more recognition. Now they want to buy into my company and make me a division of their company. I would love to sell some of my products, but they insist I stay on! The problem is, I don’t want to work for anybody and developing my brand is just as important! So I find myself scared to talk to them. Please advise.
- Norman, Seattle, Wash.

You have a good problem! First of all, you are the brand! Not the product. We buy into Microsoft because we buy Bill Gates, the same with Warren Buffet, Steve Jobs, Spielberg, Trump, etc., etc. So if the brand (you) is afraid to negotiate then the brand will be afraid to act when hard times come. This is the reason the big guys want you to stay on, so you can update, and make the right moves in the company to change with the times. If freedom and your own brand name is what you want, then find a way to negotiate that with them. If they want you bad enough, they will make it work! TRUE POWER IS WHAT JFK ONCE SAID, “WE SHOULD NEVER NEGOTIATE OUT OF FEAR, BUT WE SHOULD NEVER FEAR TO NEGOTIATE.” See you at the top homie!
Daymond John