Rising Above the Noise Exclusive on Daymond

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Anatomy of a Shark: A Daymond is a Girl’s Best Friend
by David Brier

 

THE NAME IS JOHN. DAYMOND JOHN.

Daymond is a man about style and substance. He exhibits the kind of style that makes heads turn in a dinner party, not unlike the international lady’s man, secret agent James Bond. He also is man know for his astute attention to detail. He is all about brands and branding. Daymond knows what separates wannabe brands from killer brands that own their space.

When I asked about the importance of details as relates to a brand, he had this to say:

“One of the most important things for any brand is a strong attention to detail. It shows that you care enough about your work to make it as close to perfect as possible. If a brand doesn’t care to look over it’s product to make sure it’s the best product possible, there’s no reason consumers should become advocates or brand champions for it. And without brand champions telling everyone how much they love your product, you will have to spend a lot more marketing dollars.”

LEAVING NOTHING TO CHANCE

Daymond knows the power of choice. To clarify, everything is a choice. Whether it’s to cheapen a brand’s quality or cut the wrong corners or to let management dictate brand attributes or to shortcut important homework.

As anyone in branding knows, you must leave as little to chance as possible. One of the reasons you must never delegate “brand innovation” to a committee (which is the only thing worse than chance) is because you know a committee will kill a brand faster than a roomful of politicians. (A team of disciplined specialists is one thing and totally distinct from this comment about committees [which more often than not are observers with opinions].)

With that said, here is Daymond’s take on leaving nothing to chance:

“There are so many factors when starting a business that are completely out of your hands. The worst thing, is that no matter what you do, they [the many factors] will always be out of your hands and simply up to chance. That’s why whenever I approach a project I take a deep look at every thing that I can control and make sure that I do everything in my power to make sure it’s the best work I can do. It makes no sense worrying about the aspects of your life that you have no control over, but you’ve got to make sure everything that you can control is fully taken advantage of.”

» Read the full article on Rising Above the Noise

Shark Bites – Week of June 25, 2012

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We get interesting information everyday from reading articles in newspapers, blogs, company websites and even from conversations we overhear or have ourselves. Shark Bites is an entry post where I share my thoughts on recent articles, events and conversations. Feel free to comment at the very bottom of each post while indulging yourselves with new information.. you’ll find that a bit of information a day will go a long way.



Is It False Advertising?

You’ve probably seen the commercial of a mother feeding her children Nutella on bread for breakfast. Believe it or not, Nutella is being sued for this ad. In an article taken from Business Week, companies like Danone, General Mills, and Kellogg have faced litigations as well—all for “false” advertising.

Watch the Nutella commercial here:

According to the article, the woman suing the company finds it misleading that Nutella depicted a mom juggling three wild kids in the morning because she easily identified herself with the character, and succumbed to purchasing the sugary product.

Is this really false advertising? Should companies be held responsible for producing ads that involve characters in which consumers subjectively identify themselves with? Why or why not?

» Read the full article on BusinessWeek

 

Viewing Videos

Videos may be more impactful than we thought. According to the article, most viewers leave a website within 8 seconds, but if there is a video, they will stay two minutes longer.

Try marketing your business this way and monitor the progress.

» Read the full article on E-commerce Times

 

Keeping It in the U.S.

Looks like small businesses are starting to sway to locally produced products. Although they may be more expensive, there are many more benefits that entrepreneurs are finding attractive.

According to Jerry Anderson, founder of LightSaver Technologies, “It’s probably 30 percent cheaper to manufacture in China, but factor in shipping and all the other B.S. that you have to endure.. it’s a question of, ‘How do I value my time at three in the morning when I have to talk to China?’”

If time is money, then how would you handle your situation?

» Read the full article in BusinessWeek

 

You Want Them to Talk About You

Sarah Smith, Facebook’s director of online operations, gives some tips on how Facebook can help with marketing. A good overview of just how beneficial Facebook can be from someone who knows Facebook in and out. What did she say is the most important metric to take a look at? People Talking About This.

» Read the full article here

Crafting a Business Plan for an Investor

It’s time to gather capital for your start-up. Before you sit down with potential investors though, make sure you have a business plan. This article provides a checklist of the minimum information you should have in the plan:

      • An executive summary
      • Company overview
      • Company mission and vision
      • Investment rational
      • Market and competition analysis
      • Marketing plan
      • Organization
      • Management team
      • Operations
      • Project execution
      • Risk analysis and mitigation
      • Financial plan

» Read more on Entrepreneur

Is the Recession Over? Think and Act Like a Shark

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Is the recession really over?

Updated: Thursday, 07 Jun 2012, 6:42 PM
Mark Davis

HARTFORD, Conn. (WTNH) — On the Presidential campaign trial there seems to be some dispute about whether the recession is really over, but in Connecticut it appear your opinion depends on what kind of business you are in. 

At the Connecticut Convention Center on Thursday it was all about thinking and acting like a business shark.

» Read the full article on WTNH.com

10 Shark Tank Lessons You’ve Learned

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Asides from what I shared on FastCompany’s blog about what the sharks learned from the show, I learned that the Shark Tank audience is more than just viewers-they’re active, off-air participants. They’re dreamers and critical thinkers who understand that opportunities are everywhere, and know how to take advantage of resources made available to them; during season three, the opportunity was Shark Tank, a “free” business class on television.

I posed the question, “What did you learn from Shark Tank?” and received plenty of responses on my Facebook page. After reading through them I decided to take ten to list in my power journal for those who would like to share them with others or reference them:

  1. Make it, master it, then matter.
  2. There’s always room for improvement.
  3. You can never be too prepared.
  4. Teamwork makes dream work.
  5. Sales is everything.
  6. Believe in your business, but don’t exert any energy of wrath when others do not share your vision.
  7. Look for longevity and quality in your inventions, not fast money.
  8. True valuation is not an opinion.
  9. Plan to be adaptable.
  10. Opportunities are everywhere.

 

What are some important lessons you’ve learned that should have been on the top ten?

Daymond Keynotes in Connecticut June 7

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Daymond will be keynoting at the 2012 Connecticut Business Expo.

Event Information
Date: June 7, 2012
Time: 2:30pm to 3:30pm
Location: CT Convention Center , 100 Columbus Blvd , Hartford

» Click here for more information