Shark Bites – Week of May 9, 2011

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We get interesting information everyday from reading articles in newspapers, blogs, company websites and even from conversations we overhear or have ourselves. Shark Bits is an entry post where I share my thoughts on recent articles, events and conversations. Feel free to comment at the very bottom of each post while indulging yourselves with new information.. you’ll find that a bit of information a day will go a long way.



Google: The Web Is What You Make of It

Google resorts to TV commercials in order to promote its Chrome Browser. The campaign, called “the Web is what you make of it,” focuses on capturing its potential customers with the capabilities that Google Chrome provides and uses an emotional technique like to win our hearts. One ad is called “Dear Sophie,” and the commercial walks you through the Google life of a father creating a scrapbook for his daughter through Gmail.

» Read the full article on AdWeek here


Pandora Pleasantry

It is undeniable that Pandora has changed the way the world listens to music with its capability to cater to the individual that’s logged in on their website. You’re probably thinking this is old news to many, so why am I posting it up on Shark Bits? Because The New York Times presented great new news about Pandora expanding its engine to also suggest comedians. You can type in a comedian you like, and then an archive audio playlist of similar to your liking would stream along the audio.

People’s taste in humor vary, ranging from practical jokes, to wisecracks, to banter, to parodies, to dark humor, so on and so forth. And just like the way music can be a factor to happiness, a little laughter here and there can be another addition. Thank you Pandora! You’ve saved me some time from listening to a lineup of unwanted comedians!

Do you plan on using this new feature? Do you have other ideas for future Pandora features?

» Read the full article in the New York Times


Beatboxing and the New Volkswagen Polo GTI

Ad officials are thinking inside the box… beatbox, that is. This digital ad campaign for the new Volkswagen Polo GTI incorporates a talented Beatboxer, Dharni from Singapore, who beatboxes through the commercial, mimicking the sounds of the car with a hip-hop feel.


The Japanese Invent French Kissing


Something about the headline seems odd, but I couldn’t think of another headline! Now this is noteworthy news: the Japanese lab invented a device so that you can “French Kiss” someone over the internet. The way it works is that one person is supposed to wiggle his/her tongue on one end and then the person on the other end receives the wiggle action! This sounds rather amusing at first, but who know how it might actually improve long-distance relationships! Perhaps after this invention goes viral, we can collect some data and see some statistics in long-distance relationship success.

Would you try this or find this invention helpful if you were in a long-distance relationship, or has technology gone too far with this one?

» Read the full article on CNN.com


A GPS That Helps You Stay Fuel Efficient

Just when you think that your GPS is saving you gas by showing you the quickest route to get somewhere, providing you with the fastest route isn’t the only factor needed to save gas. Now there is a GPS in the works created by Green GPS that gives you the route that will keep you going at your car’s optimal speed.The project was funded by IBM and the National Academy of Sciences are both funders of the project. Thus far, the system has reduced gas use by 13% over cars that took the GPS-recommended fastest route in a test.
I’m sure many people will jump on this the moment it’s made available to the rest of the world.

» Read the full article here on FastCompany

Daymond speaks at Lincoln Center: Fashion 140

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140 Characters and Fashion Snoops will be holding a conference on How Social Media is Changing Our Business, tomorrow May 4th, 2011. Daymond will be speaking about Fashion & Social Media.

» See the itinerary for the event here

Shark Bites – Week of May 2, 2011

Power Journal 1 Comment »

We get interesting information everyday from reading articles in newspapers, blogs, company websites and even from conversations we overhear or have ourselves. Shark Bits is an entry post where I share my thoughts on recent articles, events and conversations. Feel free to comment at the very bottom of each post while indulging yourselves with new information.. you’ll find that a bit of information a day will go a long way.


Our Sources of News

Like everyone else, this morning I heard the news about the killing of Osama Bin Laden. Immediately after the news I scrounged for articles to read into the operation—The New York Times, AM New York, Daily News.. and yet, a chill ran down my spine while I was reading a dialogue between two people who were hearing helicopter noises at the time the commotion were in place. FastCompany posted up a screen shot of the Twitter dialogue.

Also, FastCompany noted that the first report about Bin Laden’s death did not come from the news media, but through Twitter.  What started out as a casual dialogue between two strangers, who happened to be hearing the same noise, turned into a live-blog for others to follow. For avid news seekers, as informative as published newspapers are, there’s a different feeling that comes about from reading the tweets—a sense of thrill and anxiety all at once.

All the while with the Twitter dialogue going on, Keith Urbahn, the Chief of Staff to Office of Donald Rumsfeld tweeted “So I am told by a reputable person they have killed Osama Bin Laden. Hot damn.” And that was the official leak about Bin Laden’s death that went viral before our President’s speech.

With Twitter’s live news feed and other live news feeds in social networks, how do you think this will affect professional news reporters, news researchers, and the common people? Will there be a great connection among all, or will it slowly destroy jobs?

» Read FastCompany’s article here

Brand Beyoncé

The brand of Beyoncé as a beautiful celebrity, Jay-Z‘s wife, a great singer/dancer, an actress, and a quiet philanthropist has elevated to the next level where she combines all of her talents and roles to stand next to the First Lady to improve the health of youths.

First Lady Michelle Obama’s “Let’s Move” campaign to raise a healthier generation of kids by encouraging them to go out and move, in hopes that the kids would carry out their healthy practices into adulthood, seems to be moving along pretty well.

The power team’s campaign video includes a child-friendly version of Beyoncé’s “Get Me Bodied” song and a group of kids dancing (or exercising) with B as her backup dancers. The recreated song for the project is called “Move Your Body.”

In The Brand Within I talked about how people will always have something [negative] to say about Beyoncé no matter what she does. I’d like to see people pick on her for this video. The way I see it, she has crossed every t’s and dotted every i’s: she blends her original elements of music, style, and moves to appropriately produce a video for the campaign.

She dares to be sexy, yet incorporates the elementary school-style lunchroom colors into her shoes and high socks. Her high socks cover a portion of her skin to make up for the shorts she’s wearing. Even her dance moves and lyrics are the kind you may hear off of Richard Simmons‘s  workout videos.

Who else could have jumped on this movement? Keri Hilson? Christina Aguilera? Usher? Will this make the children you know get up and move?

MySpace and Friendster Resurfaces Headlines

When was the last time you heard any news on these two social networks about active users? If it’s recently, it must have something to do with their downfall.

Shortly after Friendster announced that they were deleting old photos and and early posts, News Corp announced its decision to sell Myspace. Although Friendster wasn’t being used as a marketing tool, plenty of old users revisited the site to download their memorabilia before it vanishes for good. The New York Times made an announcement to alert old users to save their documents before they’re gone.

How many of you right now are still using your MySpace account?

» Read the full article in The New York Times

Ad Eyes On You

Immersive Labs has been putting up advertising billboards that have facial-recognition software programmed in them to detect which age group and genders are looking at their billboards, in case they needed to make some alterations to their initial target market.

How crazy is that?! As wild as it sounds, it’s actually an innovative move towards the future. (Maybe not that innovative since it has already been implemented in Japan) Similar to a Mona Lisa painting in which her eyes always seem to be following your every move, how do you feel knowing that there’s an ad looking back at you and actually using your traits to determine what the ad’s going to look like next?

» Read AdWeek’s full article here

Creative Couch Concept

Every time someone pitches a new product they’ve conceptualized on Shark Tank, I think to myself “Damn, why didn’t I think of that?!”

Here’s a sofa that French designer Matali Crasset created that I’d like to get a hold of. The technology-invented sofa can be used in ways other than just a sofa, like a bed or, not one, but TWO chaise lounge chairs! I love following FastCompany’s Design site.. people get real creative.

The article reads that it’s real comfortable. Doesn’t it resemble a Tempur-Pedic bed to you?

» See What Else This Sofa Turns Into

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