A Mantra. A Maxim. A Motto. Do you have one? Is there a phrase that you live by? Is there a saying that you regularly use as a guide in your career? Many of the greats have crafted their own phrases that exemplify their integrity, work ethic and character. The things they said were motivational, they were made from experience and they were true. Their guidance is part of their legacy.

Henry Ford said “A business that makes nothing but money is a poor kind of business”.  Steve Jobs said, “I want to put a ding in the universe”. Jay-Z said “I’m not a businessman. I’m a business, man.” What do you say?

Networking and mingling  is an incredibly important way of gaining presence in the modern business world. By meeting and socializing with people you gain insight in to their personalities, and can learn their likes and dislikes. You can find out what no spreadsheet or earnings report can tell you about them… what they are like to deal with. A human touch, face time, all help in making you and your brand something more than just a list of statistics on a piece of paper.

At the same time that you are learning about them, they are learning about you, and the more remarkable you make your interaction, the more prominent you will be to them. It’s the same principal as a business card: stand out, be represented accurately and be memorable. Your conduct will determine whether or not you get that call or not.