We all know by now that recognizing the importance of Social Media is an absolute must. But just using Facebook and Twitter regularly is not enough. You have to be sure that you are utilizing the media to push a message. The majority of tweets written by the average person are completely inconsequential. It’s up to you to make sure you are broadcasting yourself and your brand above the tens of thousands of pointless shouts. When it comes to reach vs. cost, there is no more effective means to get the message out than by social networking. But it’s a matter of persistence and originality that lift people out of the clamor.

When you started to see the bigger, older companies like Ford and GE using the same strategies as the newer, younger companies like Google and Apple… you know something is up.  They have the idea to use the tools, but what are they creating with them?

Daymond stopped by Good Day Atlanta this morning to discuss his new book The Brand Within: The Power of Branding from Birth to the Boardroom.

Daymond is featured in the June issue of Success Magazine which is on newsstands now.

CLICK HERE TO READ ARTICLE

Douglas B Holt says that a brand “emerges as various “authors” tell stories that involve the brand”, and that these brand stories “have plots and characters, and rely heavily on metaphor to communicate and to spur our imaginations”.

So who writes these stories about brands and what are they based on? It’s the customers, cultures industries and critics of the brand that form the perception. And for most of the customers, the stories are based on experience with the brand. It’s not just the packaging, the logo or the slogan alone. It’s all of us helping to create a consensus opinion of a product— that’s the brand.

What will people say about your brand?