What do you think is the number one factor in generating creativity? It’s happiness. A person that is happy doing something will always come up with new and exciting product. Someone who enjoys what they do, who finds meaning and significance in their work will always be pleased to go the extra mile. It’s not even “work” to them; they genuinely love their job and most of what comes with it.

Now look at the flip side of that scenario. An individual that hates their work will always look for excuses to get out of doing anything extra. Who wants to spend any amount of time after hours doing the things they dislike? Making sure that your employees are content, by affirming that they are in the correct position (sometimes people don’t know that they aren’t cut out for certain roles), is an important part of overseeing a strong and prolific organization.

Check out my interview with InformationWeek SMB about the importance of branding a business of any size, the relationship between personal brands and businesses brands, and how social media can be used to find consumers’ true thoughts on a brand. It definitely gives you a sneak peek of the type of information you can find out in my new book!

Click here for the interview

A common hurdle that trips up many large organizations at one time or another is the loss of originality. Many companies use logos, slogans and advertisement campaigns that seem to blend in with one another. This happens when one good idea is emulated and a shift in advertising focus can be seen. If one of the big athletic apparel companies moves away from gritty, sweaty athletes on the field and towards a more colorful, stylized campaign then you’ll probably see other companies shift their ad emphasis also.

The goal of any one who advertises is to be the one to come up with that art-style, that jingle or that slogan which everyone remembers. You can make an ad and just let it exist or you can aggressively get in to people’s heads with something so catchy that they can’t help but pass it along to other consumers.

Is your style something to emulate?

Daymond will be speaking at both Pepperdine University and the University of Southern California today.  The details are are below:

Pepperdine University

9:30am-12pm

Center for Communication and Business

Ad Campaigns Class with Debbie Wideroe

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University of Southern California

2pm-4pm

Annenberg School for Communications

“Fashion Media & Culture” with Professor Dan Durbin

3502 Watt Way

Los Angeles, CA